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France’s attractiveness for foreign investors is growing every year. Why does the world love France and its beautiful capital so much? Its economy, its industry, its research and development efforts, its way of life, its know-how, the «made in France» culture, its fashion, its gastronomy, its art and especially the coveted French stone make France the most popular destination in Europe.
In 2019 and for the first time in its history, France holds first place in the ranking of European investment destinations, followed by the United Kingdom and Germany. While the foreign investment dashboard was partially frozen in 2020 due to the covid-19 crisis, investment projects will not be jeopardized, some projects remain valid in the long term. According to the EY barometer of France’s attractiveness, France has the means to maintain its leadership position and the answer is unequivocal.
EY, the global organization of member companies of Ernst & Young Global Limited, provides an economic portrait that is well balanced, “if 25% of planned investment spending in France in 2019 will be deferred or revised, and 10% canceled, 65% remaining will be maintained. A trend shared in Europe, which will not challenge the position of France in the ranking. “. The year 2021 should mark the return of investments and the impact will, as in all crises, vary depending on the type of industry.